ReSound Assist Live

Hearing aid manufacturer ReSound needed to introduce their updated ReSound Smart 3D app with ReSound Assist and new ReSound Assist Live to Health Care Professionals (HCPs) and their clients. The new solution makes video appointments possible so that people who use or need hearing aids can consult with HCPs from the comfort and safety of their own homes. ReSound wanted to raise awareness of their existing remote fine-tuning solution, Resound Assist, and to make ReSound Assist Live an integral part of the hearing aid fitting process.
Working closely with ReSound, we developed the strategy, the messaging and the cross-platform campaign to promote the benefits of this ground-breaking solution to HCPs and clients alike. Key deliverables included the campaign web copy, photography, brochures, SoMe content, and press releases.