Otometrics Aurical global launch

Otometrics is the world’s leading manufacturer of hearing and balance instrumentation and software. When the company was preparing to launch their new Aurical audiometer – the only complete, modular fitting solution for audiologists – they wanted to create a sense of anticipation leading up to the launch.

We created an integrated campaign designed to direct the target audience to a web portal where prospects could be registered and subsequently contacted with news, updates and launch information during the build up to the release. The visual universe was created around the tagline “The future of fitting,” and the product was shown being gradually revealed to the world.