Berendsen integrated launch

Berendsen commissioned renowned architect Knud Holscher to design a new range of hygiene products for the corporate washroom. To attract architects to use these products in their building designs and 3D visualizations when presenting designs to clients, Berendsen placed ads in trade journals to direct architects to a dedicated website where they could see the products in 3D, download CAD drawings, and read the concept behind these sleek, Scandinavian products.