Axis YouTube

Axis Communications had no real strategy when it came to their Youtube channel, and it had become a depository for over 900 videos. We were tasked with both auditing the content and then optimising the videos currently there, plus come with a strategy for uploading future content.

We created new graphics for the channel, with more visible Axis branding. We viewed all videos, organized them in user friendly playlists, we optimized the tags, descriptive copy and created more engaging titles plus we added cards and annotations so each video had a better and more targeted call to action.