ReSound Cala
ReSound came to us to create a campaign for Cala, a product specifically designed for the Costco stores in the US. ReSound Cala is a product that offers the best of everything to its users. As a starting point we took inspiration from the Cala flower, most often associated with weddings, and created a campaign that tells the story of a fathers proudest day, where he gives his daughter away at her wedding, this gave us the chance to take beautiful images in not just challenging listening situations, but situations where you really don’t want to miss a thing.
