Axis exhibition themes
Axis Communications, the world’s leading supplier of network surveillance systems needed an identity created for their exhibition and conference themes. The challenge was to create a dynamic visual identity, that would represent the chosen themes of ‘Cyber security’, ‘Internet of things’ and ‘Future trends’ in a way that complimented the Axis brand, plus be distinctive enough to grab attention within the busy exhibition and conference landscape.
We developed a graphic identity for the themes, plus an image suite where photos are combined with an illustrative style giving the images a dynamism and life both individually, and as a group. A fourth image was created that bought all the others together – and represented Axis’ active involvement in all areas of network security, both physical, and cyber, today and for the future.