ReSound LiNX global launch

The world’s smartest hearing aid

When ReSound was ready to introduce the first Made for iPhone hearing aid, they wanted to take full advantage of the blockbuster PR value of direct audio streaming from iPhone, iPad and iPod touch. But they were also determined not to let the audiological benefits of their excellent new hearing aid be drowned out.

Together with the client, we developed a strategy and an international cross-platform campaign promoting ReSound LINX as the world’s smartest hearing aid. The result was a new category of Smart hearing aids that’s since taken the audiological world by storm and helped to significantly increase sales of ReSound hearing aids.

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