Nilfisk, one of the world’s leading suppliers of professional cleaning equipment in both industrial, commercial and consumer markets, wanted to increase awareness around their autonomous cleaning solutions, and position themselves as a world-leader in the category. Using their Liberty SC50 scrubber drier as the springboard, they needed to create a compelling, clear and believable story around the product – and they needed it fast!
Working closely with the Nilfisk marketing team, we began by developing the overall strategy, the core messaging and the visual identity for the Liberty SC50. With this foundation in place, we then built a global cross-platform campaign and landing page that introduced the Liberty SC50 to the world and helped position Nilfisk as the world leader in autonomous cleaning solutions.
Highlights of the campaign included a landing page, marketing materials, press releases and SoMe campaigns to push traffic to the webpage and generate qualifiable leads.