The color of trust
Chr. Hansen Natural Colors bred a completely new vegetable variety in order to provide a natural, bright-red coloring food that would work perfectly in many applications and provide an excellent alternative to non-vegan carmine-based red colors. The story of this new vegetable variety was the perfect way to illustrate how the company’s advanced breeding and agronomy programs contribute to developing the best products for customers, consumers, and the planet.
Together with the client, we developed a cross-platform campaign that drew attention to this amazing new product and used the buzz around its release to tell the stories of the company’s unique agronomy and breeding programs through a combination of digital and traditional media.
Highlights included posts in various media encouraging audiences to visit one of several landing pages customized to their areas of interests as well as a new section on the Chr. Hansen Natural Colors website.