As part of a new loyalty program, Danish Brødrene Dahl Klima promised to promote its plumbing services partners to consumers looking for climate-friendly solutions for heating, cooling and ventilation. Among other things the company arranged information evenings and listed partners’ contact information on the Brødrene Dahl Klima web site. But unfortunately Danish consumers didn’t actually know much about Brødrene Dahl Klima and its expert status in the area of climate-friendly solutions.
We developed a strategy for positioning Brødrene Dahl Klima’s plumbing services partners as experts in climate-friendly solutions for heating, cooling and ventilation – and for making them famous. And we developed a campaign for Facebook and for print to help the company achieve their goals.